Tag Archives: social media

LinkedIn: Ways to Stay Top of Mind

LinkedIn is a great BtoB Social Media tool for professionals looking to connect with one another and keep abreast of workplace changes. Here are a few ways to stay “top of mind” in your profile and remind folks that “hey, I’m here!” in a professional setting:

  1. Post and share insightful articles, especially for those target markets you’re looking to go after. A few times a week is perfect
  2. Engage with your Connections. If they have a Work Anniversary, congratulate them. Or, if you find one of their articles interesting, “Like” it
  3. Join Groups with like-minded individuals – converse with them and provide useful assistance
  4. Make introductions via your 2nd and 3rd degree connections. Be helpful to folks before you need the help yourself!
  5. Make sure that your profile is complete (full bio, education, work history, gave and received recommendations, causes, profile photo). If you click on “View Profile”, on the right hand side it’ll have a Pie Chart with your current strength
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Nobody Likes to be Pushed, Right?

There’s the old saying, nobody likes to be pushed. They like to guide themselves into making the right decision and how they feel comfortable doing it. This is a form of “Pull” rather than “Push” Marketing. An example of Push Marketing would include an advertiser saying “buy my products, buy my products, they’re the best!” See an example here. The best for whom? Well, the marketer of course. Pull marketing is based more on thought leadership and / or having a conversation. An example would include creating a white paper based upon your industry and posting on your Social Media channels, such as Facebook, Twitter and LinkedIn. Not only does it establish yourself as an industry expert, it allows for those within your network to comment and engage with you. You’re pulling (or attracting / inviting) them into your sphere – a sphere that is more comfortable for those within it. Of course, we’ll always have television advertisements or radio spots, but as the future progresses and time gets more precious, wouldn’t you rather spend it on things that you enjoy and want to engage with? We’re curious to hear what your opinions are…

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Filed under Advertising, Branding, New Media, Social Media

7 Ways For Businesses to Increase Facebook Fans and Engagement

Facebook is the huge behemoth people drop into daily conversation. But, are businesses capitalizing enough on fan engagement and following? Here are seven ways to assist in garnering attention, capturing interest and keeping those followers:

  1. Website: include a link on each page of your site. Or, include a scrolling log of Facebook updates (see example here)
  2. E-Mails: send regular e-mail marketing campaigns to your subscriber list notifying them that you’re on Facebook and post updates to your business on a regular basis.
  3. Promotions: Third Party Affiliates such as Wildfire or a less expensive solution called North Social partners with Facebook’s interface to provide promotions. Just about anything can be offered, from a Sweepstakes to a Deal Share. Fans are looking for info that’s not just relevant to your business, but what’s in it for them.
  4. Promoted Posts: Facebook recently started allowing businesses to promote their posts for a flat fee, see article here. Facebook estimates that only 16 percent of all posts are seen by the intended audience. Therefore, promoting your content can go a long way to increase engagement.
  5. In-Store Signs (for brick and mortar locations): strategically placed signs that encourages your presence on Facebook can be placed near the cash register or front door. In fact, you can even have cashiers mention to customers to “like us” on Facebook. Quick, easy and most importantly free.
  6. E-Mail Signature: place an icon on your outgoing e-mails to customers, vendors, anyone you might do business with
  7. Ask Questions: people love to engage with a brand or business that they love. Why not ask them questions that solicits feedback. Heck, you can even use it as Market Research! And, when they do interact, that interaction will appear on their friends’ newsfeeds.

Number 8 Communications provides social media strategy and consultations for small to mid-size businesses. If you have further questions or would like assistance on growing your fan count, please let us know.

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Filed under Branding, E-Mail Marketing, New Media, Social Media

8 Benefits For Social Media

8 Benefits For Social Media

The benefits for social media are endless and are quickly gaining popularity within the business community.  Done properly, social media can engage the business, its customers and employees, creating a connectedness to the brand for all involved.

1.    Customer Engagement.  Traditional advertising (television, radio, print) is a one-way conversation with your customer. It allows the company to advertise the product or service being offered, however no feedback is ever solicited from the customer to say “yes, that ad was effective” or “no, I just don’t get it”. With social media, it’s a two-way conversation. Great ways of engagement are to ask questions (hence, market research), and ask for ways to improve the overall customer experience.

 2.    It’s Viral. Social Media is viral. Your message and brand awareness will spread through word of mouth when you post the right content. – people love to share content they find appealing.  Be careful what you post though –once content is on the internet, it stays there.

 3.    Increases Traffic. Social Media increases traffic to your website which then potentially produces more business. It also builds valuable backlinks and improves your search engine rankings.

 4.    Cost Reduction. Let’s face it, brands are going digital and paper is expensive. With a few clicks of a mouse and some strokes of the keyboard, your brand can have a business page on Facebook and a Twitter account in less than an hour. The only main cost is time while developing content and relationships.

 5.    Environmentally Friendly. Is paper dead? No, not really. We’ll all have a need for it at some point or another in our lifetime, however social media does not deplete the rainforest like print advertising does. Your computer may utilize electricity to run these websites, however it’s way more environmentally friendly than print advertising ever was.

 6.    Build Customer Base. A company can have “fans” or “followers” on their company’s brand page, which may turn into customers for their business. By going where the customers already are, companies are able to capitalize quickly and efficiently.

 7.    Improve Responsiveness. Are you looking for an immediate response from your customer? Sure, most businesses are.  With a direct response strategy through social media, the goal is to maximize quantifiable responses to a campaign. A few examples include coupons, sweepstakes, or a special offer. Very quickly, these direct response campaigns can have an immediate impact on the bottom line – and trackable too, to calculate the Return on Investment (or ROI).

 8.    Track Feedback. Analytics are key to evaluate the effectiveness of a company’s social media accounts. Just about anything can be tracked including a person’s age, town they live in, links clicked on, and what information they share. What does this mean for the company? They can target their future communications to these customers more directly, thereby increasing the brand recognition and long-term sustainability with their customers.

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