Tag Archives: e-mail marketing

7 Ways For Businesses to Increase Facebook Fans and Engagement

Facebook is the huge behemoth people drop into daily conversation. But, are businesses capitalizing enough on fan engagement and following? Here are seven ways to assist in garnering attention, capturing interest and keeping those followers:

  1. Website: include a link on each page of your site. Or, include a scrolling log of Facebook updates (see example here)
  2. E-Mails: send regular e-mail marketing campaigns to your subscriber list notifying them that you’re on Facebook and post updates to your business on a regular basis.
  3. Promotions: Third Party Affiliates such as Wildfire or a less expensive solution called North Social partners with Facebook’s interface to provide promotions. Just about anything can be offered, from a Sweepstakes to a Deal Share. Fans are looking for info that’s not just relevant to your business, but what’s in it for them.
  4. Promoted Posts: Facebook recently started allowing businesses to promote their posts for a flat fee, see article here. Facebook estimates that only 16 percent of all posts are seen by the intended audience. Therefore, promoting your content can go a long way to increase engagement.
  5. In-Store Signs (for brick and mortar locations): strategically placed signs that encourages your presence on Facebook can be placed near the cash register or front door. In fact, you can even have cashiers mention to customers to “like us” on Facebook. Quick, easy and most importantly free.
  6. E-Mail Signature: place an icon on your outgoing e-mails to customers, vendors, anyone you might do business with
  7. Ask Questions: people love to engage with a brand or business that they love. Why not ask them questions that solicits feedback. Heck, you can even use it as Market Research! And, when they do interact, that interaction will appear on their friends’ newsfeeds.

Number 8 Communications provides social media strategy and consultations for small to mid-size businesses. If you have further questions or would like assistance on growing your fan count, please let us know.

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Filed under Branding, E-Mail Marketing, New Media, Social Media

Five Ways to Get More Customers To Your Website

  1. Search Engine Optimization (SEO): include meta tags and keyword descriptions into the html coding of your website. Search engines, such as Google, Yahoo and Bing will use spiders to roam the internet looking to pick up your keywords. Of course, SEO isn’t immediate. It’s an organic (unpaid) way of increasing your results, but they are effective.
  2. Google Places: submit your business contact information to Google Places. Your business can include information such as Business Categories (web designer, baker, etc.), Business Hours, Address, Reviews, Images. All so those spiders roaming the internet can pick them up.
  3. Directories: depending on your business, there are multiple directories to be listed in (think WhitePages.com). For a complete assessment, please contact Number 8 Communications for more information.
  4. Paid Advertisements: Services such as Google AdWords offers pay-per-click, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. This type of advertising can get expensive, so it’s wise to utilize an expert.
  5. E-Mail Newsletters: include current clients, vendors and others you do business with in your e-mail newsletters. Within those newsletters, incorporate hyperlinks that connect with your website. Building specific landing pages are ideal for they get the prospect directly to the targeted marketing message.

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Filed under Blogging, E-Mail Marketing, New Media, Search Engine Optimization

5 Ideas For Great E-Mail Marketing

1)   Segmentation: Segment your contact lists into clusters – based upon geography, content or what they originally signed up to receive. A mass distributed e-mail works great for generic content such as announcements, but for specific communications, segmentation works best. For example, an advertising image of a 35 year-old woman wearing high heels and drinking chai tea in New York most likely wouldn’t be communicated to a contractor in upstate Maine. In certain circumstances it could work, but most likely not.

2)   Calls to Action: Describe the immediate benefits for your audience. What do you want them to click on? A link, your phone number, instructions for reading the e-mail or information to print out

3)   Provide Value: For either BtoB or BtoC, the reader is looking for value. What’s in it for them? It’s ok to give a shout out to your own company once in awhile, but a reader wants information that will help them sell better or be more informed. Tips, Tricks, Facts are great in addition to sharing your expertise.

4)   Time of Day: It all depends on who you’re e-mailing, however for most communications, Tuesday, Wednesday and Thursday is best between 10AM-2PM.

5)   Subject Lines: Great subject lines can be obtained from magazine covers. For example, in National Geographic’s most recent issue, the title was “What’s Up With The Weather?” Questions are great attention grabbers, especially when tied in with recent current events. They seek to solicit a direct response from the reader. Keeping it short and sweet is good too – 30-40 characters is ideal.

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Filed under E-Mail Marketing