Recently I received a direct mail piece from the Sierra Club asking for donations to help save an endangered species. Receive these often, however this one took a different approach, from the perspective of the animal himself, see version here – SierraClub. The marketing and communications piece was so endearing and heartfelt that I couldn’t imagine not giving funds to help the animals. It put the reader in the mind of the animal. It starts out with “Dear Human”, then leads into “Imagine your family under attack…” and “Our fate is in your hands”. Often when the writer uses empathy they make an emotional connection between two or more things. And, good storytelling is about drawing people in with feelings, emotion and heartfelt stories.
Tag Archives: Advertising
Being simple isn’t as easy as it looks. In fact, it’s harder! How do companies excel within this extraordinary world of complexity and so many options to choose from?
Look at companies like Apple and they keep it simple (yet still profitable). Their product lines (iPod, iTouch, iMac, etc) are easy to navigate and understand. Not a lot of extraneous buttons or manuals that take weeks to understand. Their advertisements are simple and to the point. Their “Think Different” campaign in the late 90’s, again, was simple, to the point, and EXTREMELY effective. Their message encompassed radical thinkers, those that stepped beyond their boundaries to produce something spectacular. And, for which the world will always love them for. Bob Dylan, the Dalai Lama, Amelia Earheart, even Steve Jobs himself, all in black & white with the simple tagline of “Think Different”. Everyone gets it. The short video, “Think Different” had simple dialogue and made people yearn to become something better than they were today.
Not that every company needs to model themselves after Apple, but oftentimes less is more. Whether it be product design, advertising, assembly lines or how corporate meetings are run – Keep It Simple.
Facebook is the huge behemoth people drop into daily conversation. But, are businesses capitalizing enough on fan engagement and following? Here are seven ways to assist in garnering attention, capturing interest and keeping those followers:
- Website: include a link on each page of your site. Or, include a scrolling log of Facebook updates (see example here)
- E-Mails: send regular e-mail marketing campaigns to your subscriber list notifying them that you’re on Facebook and post updates to your business on a regular basis.
- Promotions: Third Party Affiliates such as Wildfire or a less expensive solution called North Social partners with Facebook’s interface to provide promotions. Just about anything can be offered, from a Sweepstakes to a Deal Share. Fans are looking for info that’s not just relevant to your business, but what’s in it for them.
- Promoted Posts: Facebook recently started allowing businesses to promote their posts for a flat fee, see article here. Facebook estimates that only 16 percent of all posts are seen by the intended audience. Therefore, promoting your content can go a long way to increase engagement.
- In-Store Signs (for brick and mortar locations): strategically placed signs that encourages your presence on Facebook can be placed near the cash register or front door. In fact, you can even have cashiers mention to customers to “like us” on Facebook. Quick, easy and most importantly free.
- E-Mail Signature: place an icon on your outgoing e-mails to customers, vendors, anyone you might do business with
- Ask Questions: people love to engage with a brand or business that they love. Why not ask them questions that solicits feedback. Heck, you can even use it as Market Research! And, when they do interact, that interaction will appear on their friends’ newsfeeds.
Number 8 Communications provides social media strategy and consultations for small to mid-size businesses. If you have further questions or would like assistance on growing your fan count, please let us know.