HootSuite: the web-based social media client, which measures performance of social networks like Twitter and Facebook announced today a new customer analytics platform called Social Analytics. The newest feature includes a completely new interface and the ability to create custom reports that include everything from link click-throughs, to Twitter follower growth, to the demographics behind the Facebook Likes – all in one reporting mechanism. Reports can be customized with logos and skins and can be shared with any registered HootSuite user. The only drawback to the upgrade? For the users who favor the link shortener bit.ly (Number 8 does!), the new analytics platform doesn’t provide an integrated API solution. Unfortunately, users are stuck with utilizing Hootsuite’s own Ow.ly shortener for now until HootSuite upgrades in the future.
To see the new platform in action, check out the HootSuite video at this page: http://blog.hootsuite.com/social-analytics-reports/