There are numerous businesses who utilize Social Media on a regular basis, often posting 2 or 3 times a day. It’s a great way to spread the word about upcoming events, new product offerings, and providing insight into your particular industry. The time spent on these postings can be cumbersome, which is why there are Social Media aggregates available (most for FREE!). Try Hootsuite.com if you’re on Facebook, Twitter, LinkedIn, Google+, Foursquare, and WordPress. You can post multiple communications, on separate days, and schedule them ahead of time. When Monday comes around, that communication will automatically post. You don’t even have to think about it (well, unless someone responds to your post – then, you have to give feedback). Another good Social Media aggregate is TweetDeck. Whichever system you decide to choose, saving time is so important to a business, especially one in its infancy stage or strapped for employees.
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- Search Engine Optimization (SEO): include meta tags and keyword descriptions into the html coding of your website. Search engines, such as Google, Yahoo and Bing will use spiders to roam the internet looking to pick up your keywords. Of course, SEO isn’t immediate. It’s an organic (unpaid) way of increasing your results, but they are effective.
- Google Places: submit your business contact information to Google Places. Your business can include information such as Business Categories (web designer, baker, etc.), Business Hours, Address, Reviews, Images. All so those spiders roaming the internet can pick them up.
- Directories: depending on your business, there are multiple directories to be listed in (think WhitePages.com). For a complete assessment, please contact Number 8 Communications for more information.
- Paid Advertisements: Services such as Google AdWords offers pay-per-click, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. This type of advertising can get expensive, so it’s wise to utilize an expert.
- E-Mail Newsletters: include current clients, vendors and others you do business with in your e-mail newsletters. Within those newsletters, incorporate hyperlinks that connect with your website. Building specific landing pages are ideal for they get the prospect directly to the targeted marketing message.
Anyone heard of Constant Contact? Over the past few years, they’ve been touted as a leader in E-Mail Marketing, however they also offer services ranging from Online Surveys, Event Marketing and now applications intertwining E-Mail with Social Media.
I received an invitation last week to attend a free seminar, given by them and sponsored by a local design firm. The presenter, Corissa St. Laurent, Constant Contact’s Regional Development Director for the Northeast, gave a phenomenal presentation, engaging the audience which consisted of mainly small business owners within the Providence, Rhode Island region.
The seminar was intriguing and portrayed how incredibly professional the company is. St. Laurent mentioned a few features within Constant Contact, mentioned below, that can be really beneficial for those involved in marketing and communications (whether for personal or professional reasons):
- Nutshell Mail – tracks your brand’s social media activity and delivers a summary to your email inbox on your schedule. And, the best part? It’s FREE!
- Learning Center – allows users to learn about upcoming features, benefits, how to’s
- Local Seminars – you can attend these seminars, most often for free, and you learn a TON. Just when you think you might know everything about the latest and greatest, think again!
Overall, I can’t say enough about the company. Looking forward to utilizing their great product(s) in the near future.
What new Social Media products / software / applications do you find most useful?