Nobody Likes to be Pushed, Right?

There’s the old saying, nobody likes to be pushed. They like to guide themselves into making the right decision and how they feel comfortable doing it. This is a form of “Pull” rather than “Push” Marketing. An example of Push Marketing would include an advertiser saying “buy my products, buy my products, they’re the best!” See an example here. The best for whom? Well, the marketer of course. Pull marketing is based more on thought leadership and / or having a conversation. An example would include creating a white paper based upon your industry and posting on your Social Media channels, such as Facebook, Twitter and LinkedIn. Not only does it establish yourself as an industry expert, it allows for those within your network to comment and engage with you. You’re pulling (or attracting / inviting) them into your sphere – a sphere that is more comfortable for those within it. Of course, we’ll always have television advertisements or radio spots, but as the future progresses and time gets more precious, wouldn’t you rather spend it on things that you enjoy and want to engage with? We’re curious to hear what your opinions are…