- Search Engine Optimization (SEO): include meta tags and keyword descriptions into the html coding of your website. Search engines, such as Google, Yahoo and Bing will use spiders to roam the internet looking to pick up your keywords. Of course, SEO isn’t immediate. It’s an organic (unpaid) way of increasing your results, but they are effective.
- Google Places: submit your business contact information to Google Places. Your business can include information such as Business Categories (web designer, baker, etc.), Business Hours, Address, Reviews, Images. All so those spiders roaming the internet can pick them up.
- Directories: depending on your business, there are multiple directories to be listed in (think WhitePages.com). For a complete assessment, please contact Number 8 Communications for more information.
- Paid Advertisements: Services such as Google AdWords offers pay-per-click, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. This type of advertising can get expensive, so it’s wise to utilize an expert.
- E-Mail Newsletters: include current clients, vendors and others you do business with in your e-mail newsletters. Within those newsletters, incorporate hyperlinks that connect with your website. Building specific landing pages are ideal for they get the prospect directly to the targeted marketing message.