Infographics: what the heck are they?

First off, what the heck is an infographic anyway? Wikipedia gives a detailed description here, but basically it provides a visual or graphic way of displaying information. The mind processes images and graphics much faster than words can.

Infographics get straight to the point of any communication if done appropriately. Number 8, along with Big Thunk, recently had an infographic published in Marketing Profs. Part of the original content (prior to infographic) looked something like this:

“Fame – How Influential Are You?

It’s not enough to measure the number of fans, followers, and likes you accumulate. Measure how your contributions are valued. Are you increasing the frequency that your content is retweeted, commented upon, forwarded, posted and pinned? Tools like Klout combine these measures in more into a single influence score.”

Now, take a look at the finalized version: http://bit.ly/Roxowe. Wouldn’t you agree that it’s easier to comprehend? Not to mention fun?!

If you’re interested in having an infographic built for your business, Number 8 would love to talk further with you.

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Filed under Graphic Design, New Media

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