8 Benefits For Social Media
The benefits for social media are endless and are quickly gaining popularity within the business community. Done properly, social media can engage the business, its customers and employees, creating a connectedness to the brand for all involved.
1. Customer Engagement. Traditional advertising (television, radio, print) is a one-way conversation with your customer. It allows the company to advertise the product or service being offered, however no feedback is ever solicited from the customer to say “yes, that ad was effective” or “no, I just don’t get it”. With social media, it’s a two-way conversation. Great ways of engagement are to ask questions (hence, market research), and ask for ways to improve the overall customer experience.
2. It’s Viral. Social Media is viral. Your message and brand awareness will spread through word of mouth when you post the right content. – people love to share content they find appealing. Be careful what you post though –once content is on the internet, it stays there.
3. Increases Traffic. Social Media increases traffic to your website which then potentially produces more business. It also builds valuable backlinks and improves your search engine rankings.
4. Cost Reduction. Let’s face it, brands are going digital and paper is expensive. With a few clicks of a mouse and some strokes of the keyboard, your brand can have a business page on Facebook and a Twitter account in less than an hour. The only main cost is time while developing content and relationships.
5. Environmentally Friendly. Is paper dead? No, not really. We’ll all have a need for it at some point or another in our lifetime, however social media does not deplete the rainforest like print advertising does. Your computer may utilize electricity to run these websites, however it’s way more environmentally friendly than print advertising ever was.
6. Build Customer Base. A company can have “fans” or “followers” on their company’s brand page, which may turn into customers for their business. By going where the customers already are, companies are able to capitalize quickly and efficiently.
7. Improve Responsiveness. Are you looking for an immediate response from your customer? Sure, most businesses are. With a direct response strategy through social media, the goal is to maximize quantifiable responses to a campaign. A few examples include coupons, sweepstakes, or a special offer. Very quickly, these direct response campaigns can have an immediate impact on the bottom line – and trackable too, to calculate the Return on Investment (or ROI).
8. Track Feedback. Analytics are key to evaluate the effectiveness of a company’s social media accounts. Just about anything can be tracked including a person’s age, town they live in, links clicked on, and what information they share. What does this mean for the company? They can target their future communications to these customers more directly, thereby increasing the brand recognition and long-term sustainability with their customers.